Animesh Chakravarty

Digital Marketing Strategist

Transforming brands through data-driven marketing strategies and compelling creative campaigns. 5+ years of proven results in driving growth and optimizing performance.

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About Me

Passionate about combining creativity with analytics to drive meaningful business growth

With over 5 years of experience in digital marketing and data analytics, I specialize in developing comprehensive strategies that bridge the gap between creative campaigns and measurable results. My approach combines deep market insights, user behavior analysis, and performance optimization to deliver exceptional ROI for clients across various industries.

Core Skills

Digital Marketing Strategy
Campaign Management
SEO/SEM Optimization
Social Media Marketing
Email Marketing
Content Strategy
A/B Testing
Marketing Automation
Performance Analytics
Brand Development
Growth Hacking

Tools & Technologies

Google Analytics Tableau Facebook Ads Manager HubSpot SEMrush Mailchimp Shopify WordPress Adobe Creative Suite Salesforce
Animesh Chakravarty

Case Studies

Detailed examples of my problem-solving approach and measurable results

E-commerce Growth Campaign

Mid-size Fashion Retailer 4 months

Project Overview

Led comprehensive digital marketing strategy to reverse declining online sales for established fashion retailer

Problem Statement

25% decrease in online sales over 6 months, conversion rate dropped to 1.2%, inefficient ad spend with poor ROAS

Process

  • Conducted comprehensive market research and competitor analysis
  • Mapped customer journey to identify friction points
  • Implemented A/B testing framework for landing pages and ads
  • Optimized product catalog and search functionality
  • Redesigned checkout process to reduce abandonment
  • Created targeted remarketing campaigns
  • Established KPI tracking and weekly reporting system

Results

+40%
Sales Increase
+65%
ROI Improvement
+30%
Conversion Rate

Additional: Reduced customer acquisition cost by 35%, increased average order value by 22%

Tools Used

Google Analytics Facebook Ads Manager Shopify Tableau Hotjar Mailchimp

Data-Driven Content Strategy

B2B SaaS Startup 6 months

Project Overview

Developed comprehensive content strategy to improve lead generation and brand awareness for emerging SaaS platform

Problem Statement

Low organic traffic (2,000 monthly visitors), poor lead quality score (3/10), inconsistent brand messaging across channels

Process

  • Performed technical SEO audit and keyword research
  • Analyzed competitor content strategies and gaps
  • Created buyer personas based on customer interviews
  • Developed content calendar with topic clusters
  • Implemented lead scoring system and nurture sequences
  • Optimized conversion paths and CTAs
  • Established content performance measurement framework

Results

+150%
Traffic Increase
+85%
Lead Quality
+200%
Social Engagement

Generated 340 qualified leads, improved domain authority from 15 to 28

Tools Used

SEMrush HubSpot Google Analytics Ahrefs BuzzSumo Canva

Mobile App Launch Campaign

FitTrack Fitness App 3 months

Project Overview

Executed end-to-end marketing campaign for fitness app launch targeting health-conscious millennials

Problem Statement

New product launch in saturated market, zero brand awareness, limited budget, tight deadline for market entry

Process

  • Conducted target audience research and persona development
  • Created multi-channel launch strategy with phased rollout
  • Developed partnerships with 25 fitness influencers
  • Designed app store optimization (ASO) strategy
  • Implemented pre-launch email campaign and waitlist
  • Coordinated PR outreach and media coverage
  • Set up comprehensive attribution tracking

Results

50K+
App Downloads
+25%
Efficiency vs Target
4.5/5
App Store Rating

Featured in 'New & Noteworthy' section, 78% user retention after 30 days

Tools Used

Apple Search Ads Instagram Ads App Annie Firebase Analytics Sensor Tower Branch.io

Creative Work

A showcase of creative campaigns and design work that drove measurable results

Social Media Campaign Visuals

+45% Engagement

Designed cohesive visual identity for sustainable fashion brand's Earth Day campaign

Impact: 45% increase in engagement, 32% growth in followers over campaign period
Context: Created 15-post series featuring eco-friendly materials and production processes

Email Marketing Templates

+32% Open Rate

Responsive email designs for B2B software company's product launch sequence

Impact: 32% improvement in open rates, 28% increase in click-through rates
Context: Developed modular template system for consistent branding across campaigns

Brand Identity Package

+60% Recognition

Complete rebrand for fintech startup including logo, color palette, and brand guidelines

Impact: Brand recognition increased 60% in target market surveys
Context: Modernized outdated identity to appeal to younger demographic while maintaining trust

Infographic Series

40% Less Time

Data visualization pieces simplifying complex market analysis for executive presentations

Impact: Reduced presentation time by 40%, increased stakeholder comprehension scores
Context: Transformed 50-page market reports into digestible visual summaries

Landing Page Designs

28% Above Standard

High-converting landing pages for PPC campaigns across multiple industries

Impact: Average conversion rate 28% above industry standard (8.2% vs 6.4%)
Context: Designed 12 pages with A/B testing framework for continuous optimization

Video Marketing Materials

2.1M Views

Social video content for health and wellness brand's product launch

Impact: Generated 2.1M views, 15% increase in brand awareness metrics
Context: Created 8-video series showcasing product benefits and customer testimonials

Analytics Dashboards

Data visualization examples that drive strategic decision-making

Marketing Performance Dashboard

Real-time tracking of campaign performance across all digital channels

Key Insight

Identified social media as highest ROI channel (4.2x), leading to 30% budget reallocation and 25% overall performance improvement

Business Impact

Enabled data-driven budget optimization resulting in $120K annual savings

Key Metrics Tracked

Campaign ROI Cost Per Acquisition Conversion Rates Traffic Sources Lead Quality Score

E-commerce Analytics Dashboard

Comprehensive view of online store performance with predictive analytics

Key Insight

Geographic analysis revealed Pacific Northwest as untapped high-value market, resulting in targeted expansion strategy

Business Impact

Informed market expansion that generated $400K additional revenue in Q1

Key Metrics Tracked

Revenue Growth Order Volume Average Order Value Customer Lifetime Value Inventory Turnover

Content Performance Dashboard

Content marketing effectiveness tracking with engagement and conversion metrics

Key Insight

Long-form content (2000+ words) generated 3x more qualified leads than short-form, informing content strategy pivot

Business Impact

Content strategy optimization increased lead generation by 85% while reducing production costs

Key Metrics Tracked

Page Views Time on Page Social Shares Lead Generation Content ROI

Let's Work Together

Ready to discuss your next marketing challenge? Let's connect and create something amazing.

📧 Email

ani.chakravarty1994@gmail.com

📱 Phone

+91-7007588322

📍 Location

Pune, India

💼 LinkedIn

linkedin.com/in/animeshchak94